Return on Marketing Investment

Nichole Kelly has been an in-house corporate marketer for over 12 years. She has worked for small, medium and large organizations and helps marketers overcome the barriers to success through accountability. Read more

"Nichole Kelly's presentation at the Inbound Marketing Summit was a great example of engaging content with lots of useful, factual data. Her efforts to demonstrate solid social media strategy execution were well-expressed in her presentation. Nichole's personable delivery method was well-suited for the content and her style kept people very engaged."

-Chris Brogan
President, Human Business Works
Ranked #2 on the Ad Age Top 150 Blogs

New York Times Best Selling Author
      of Trust Agents (Affiliate)

5 Categories of Social Media Measurement

8 Social Media Metrics You Should Be Measuring

How To: Measure Social Media for Brand Awareness

How To: Measure Social Media for the Complex Sale

How To: Measure Social Media for Customer Retention