Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by Nichole

I’m pleased to announce that Full Frontal ROI is merging with Social Media Explore to form a new digital marketing agency. The new agency will be a division of Social Media Explorer called SME Digital. I am now the president of our new effort to combine forces and Jason Falls will continue as CEO of Social Media Explorer. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

Social Media Explorer Leadership Team

Nichole Kelly, President, Jason Falls, CEO and Aaron Marshall, Chief Product Officer combine forces to launch SME Digital

This partnership has been brewing for a while. Most of you know that I have written for Social Media Explorer for a year and a half. Full Frontal ROI, has been firmly focused on delivering profitable social media strategies that are measured in metrics that matter to brands. Our no-nonsense approach and bottom line focus matched up perfectly with Jason’s “No Bullshit” stance.

Bottom line, SME Digital is stronger than either Social Media Explorer alone, or Full Frontal ROI was, now that we’re combining our efforts. The Full Frontal ROI methodology will continue and will be woven into what SME Digital offers for clients. Our plan is to focus on that bottom line measurement, coupled with smart, strategic approaches to our client’s business and build a digital marketing agency that brands will be proud to call theirs.

Working with Jason has been an amazing experience. He’s a true leader in the social media space that combines his intelligent ideas with a no-nonsense approach. Now that we’ve hit the ground running working on client projects, it has been amazing. We truly have something special here.

For the record, we’ve merged Full Frontal ROI and the consulting arm of Social Media Explorer. I have not been hired by Social Media Explorer. If anything, we’ve added Jason to our team. We’ve had the agency model for Full Frontal ROI fleshed out and focused whereas Jason added consulting to his information and education products when he needed to or the opportunity arose. This merger allows Full Frontal ROI to transition from a boutique social media firm to a full-service digital marketing agency with the combination of resources now available. For Social Media Explorer it provides the opportunity to apply the Full Frontal ROI methodology and framework around the consulting services that were previously offered.

Social Media Explorer now has offices in Louisville and Baltimore with SME Digital headquartered in the latter. We’ll have team members on both the information products side (events, The Conversation Reportour learning community, etc.) and the agency side (SME Digital) in both cities eventually. Our hope is to expand to 10-15 full-time staffers by year’s end, then grow from there.

We’ve got a lot of ideas brewing around social media integration with branded digital entertainment, fan advocacy programs and lead conversion strategies. But for now, if you’re looking for top-teir strategic help with digital and social media marketing, SME DIgital is here to serve. Drop us a line and let’s see how we can help you plan, execute and measure your digital efforts.

We appreciate all of your support and hope you will join us in our excitement for this new collaboration. The Full Frontal ROI site will continue and be the place where we discuss how the Full Frontal ROI methodology can be used for building measurable digital marketing strategies.

Read the release here.

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About Nichole


Nichole Kelly is the President of SME Digital, the digital marketing division of Social Media Explorer. We are the digital marketing agency that understands your bottom line. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. They use a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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