6 Ways to Track the Impact of Social Media on Public Relations

by omarfonseca

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).

Why social media and PR?

As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.

But the big question is, how can you quantify the impact that social media has on your public relations efforts?

The best way to show the impact is to look at how social media has affected the costs of marketing efforts.

This can be accomplished by utilizing a few standard public relations, online advertising, search engine optimization and website metrics that can be combined to show a holistic view of the true value social media is bringing to the table.

The following list of metrics can be used to evaluate public relations or they can be used across several marketing channels to show a cross-channel view of where social media is delivering.

 Read the full article on Social Media Examiner

Related posts:

  1. 4 Tips for Converting Social Media Leads
  2. Measuring Social Media ROI ~ HootSuite White Paper Series
  3. How to Measure Social Media’s Impact on Lead Generation
  4. 4 Ways to Measure Social Media and Its Impact on Your Brand
  5. Is your Agency Social? You better find out soon!

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