Here are 5 tips to position your blog to attract corporate buyers.
The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.
But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.
As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.
Here are tips to take your blog to the next level, while making it more attractive for corporate buyers.
#1: Develop the right “mix”
In business it’s all about finding the “right stuff” to get the job done. Companies don’t buy blogs because they don’t have enough money to develop their own, they do it because the blog has already done a lot of the legwork of attracting the right audience, developing the right content or building a content distribution model that would take the company too much time to achieve on their own.
Think about the type of companies that would be interested in your readers. What type of content strategies could you develop to better serve your audience? How can you extend the reach of your content? How can you build your email list? How can you get your content to rank better in search engines?