4 Tips for Converting Social Media Leads

To fix the lead problem, you need to be able to easily identify where your “system” is breaking. There’s only one place to look for holes in your lead generation efforts: your sales funnel.

I faced this exact challenge and found that it wasn’t my strategies that weren’t delivering—it was the sales process that social media leads were being put through. Once I identified that, I worked on building a better sales process for social media leads.

Here are 4 tips to help you convert your leads.

#1: Identify Traditional Online Leads

Consider the type of leads you have coming in from traditional channels and where they’re coming from. Some traditional online channels that are putting leads through your sales cycle probably include paid search, affiliate advertising, banner advertising and I’m sure there are others.

However, what is similar in all of these? They deliver leads with a call to action that’s for immediate gratification and results in a very “short” sales cycle. They drive the lead to a landing page to “convert now.”

Read the full article on Social Media Examiner

Related posts:

1. Measuring Social Media ROI ~ HootSuite White Paper Series
2. How to Measure Social Media’s Impact on Lead Generation
3. 8 Social Media Metrics You Should Be Measuring
4. 2 Serial Social Media Lead Killers
5. Whitepaper: Translating the Value of Social Media to Sales People

Tagged as: affiliate advertising, converting, leads, sales funnel, sales process, Social Media, social media consulting, social media consulting firms, Social Media Measurement, social media roi, social media sites, social media strategy, social networking