If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.
Where does Radian6 fit into the social media measurement landscape?
Radian6 helps brands ensure that no post is missed.
We offer unequalled coverage of the social web and provide metrics to measure what is being said, and by whom. —David Alston, CMO Radian6.
Primarily, Radian6 is a monitoring tool. It can help you monitor brand mentions across the social landscape and the new Engagement Console offers you an end-to-end presence management tool.
For consideration: Think about how much “noise” you have in your space. In order for monitoring to be actionable you want to keep in mind that for industries and brands that are targets for spammers it can take a considerable amount of work to filter and find the “meaningful” conversations. I experienced this problem myself, as CareOne and the entire debt relief industry are hounded by spammers and it required intervention from Radian6 to get it in line.
Tip: Many people start by putting in keywords that are used in SEO and paid search. To narrow your results, sort them by comment count. Because comments indicate more engagement, it’s more likely that the conversations are meaningful. Look for other words that are used frequently with your keywords and add them as modifiers to narrow your results to conversations, rather than spam bots.