Is Hootsuite Pro worth the Money

Is HootSuite Pro a Smart Investment?

by Nichole

What's the Difference?

Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.
Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.
Ryan Holmes, CEO of HootSuite, said, “We designed HootSuite to be a comprehensive dashboard for agencies, enterprises and consultants using social media to monitor brands, manage campaigns and analyze results. We’ve integrated with the leading social networks – including Twitter, Facebook and LinkedIn – and now look forward to adding mash-ups through our API as well as adding more reports which business users seek.”
However, on the HootSuite blog, it clarified that the move wasn’t to cannibalize their customers by suddenly charging for services that used to be free: “We aim to continue providing free service to approximately 95% of our current users.” The big question is whether it’s worth it for business teams to pay for these expanded services. Well, here’s what has changed.

Read the full post on Social Media Examiner

About Nichole

Nichole

Nichole Kelly is the President of SME Digital, the digital marketing division of Social Media Explorer. We are the digital marketing agency that understands your bottom line. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. They use a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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