How to Measure Social Media’s Impact on Customer Retention

by Nichole

Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.

The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?

To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces.  Read the full article…

About Nichole


Nichole Kelly is the President of SME Digital, the digital marketing division of Social Media Explorer. We are the digital marketing agency that understands your bottom line. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. They use a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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