The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?
To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces. Read the full article…
- Additional Resources for How to Measure Social Media Return on Investment for the Complex Sale
- How Does HootSuite Measure Social Media? Ryan Holmes Shares
- How to Measure Social Media Interview – Maria Ogneva
- How to Measure Social Media Return on Investment for the Complex Sale
- Social Media Measurement Interview with Amber Naslund