The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?
To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces. Read the full article…
About Nichole
Nichole
Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. She uses a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your social media strategy? Contact Nichole
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Wonderful post!
Comparing a companies without real-time interaction with customers through social media with a companies who use real-time interaction. The difference between these two worlds entails a series of actions to adapt companies new conditions = "different for every company".
Time for adaptation.
Customers behavior.
Greetings from Brazil.
- spam
- offensive
- disagree
- off topic
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