How Does HootSuite Measure Social Media? Ryan Holmes Shares

by Nichole

I caught up with Ryan Holmes, CEO of Hootsuite at South By Southwest Interactive 2010 to ask about social media measurement. I wanted to see how a company that is inherently social was measuring their own success, as a leading social media engagement platform, Hootsuite is certainly leading the pack.

What do you think? How are you measuring now? What do you want to measure but don’t know how? Leave a comment to start a conversation.

This post was written for and is also posted at Folk Media.

About Nichole

Nichole

Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. She uses a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your social media strategy? Contact Nichole

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  3. AMA Survey Shows Baltimore Marketers Challenged By Measuring Social Media ROI
  4. 5 Categories of Social Media Measurement
  5. Creating A Social Media Value Index

Tagged as: ROI, Social Media, Social Media Measurement, Success Measures

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