How to Measure Social Media Interview – Maria Ogneva

by Nichole

I caught up with Maria Ogneva, Director of Community for Biz360 at South By Southwest Interactive 2010 to ask about social media measurement. I came up with 7 questions to help take the mystery out of social media measurement.

After you watch the video leave a comment below and let me know which category Maria fits in and why…

1) Houdini – all smoke and mirrors

2) Miami Vice – definitely trendsetting

3) CSI – Crime Scene Investigator – so smart with social media measurement that NOTHING gets by.

This interview was conducted for FolkMedia.

Leave a comment below.

About Nichole

Nichole

Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. She uses a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your social media strategy? Contact Nichole

Related posts:

  1. Social Media Measurement Interview with Amber Naslund
  2. Creating A Social Media Value Index
  3. 5 Categories of Social Media Measurement
  4. Get Buy In For Social Media

Tagged as: Brand Awareness, Customer Acquisition, Customer Retention, Return on Marketing Investment, ROI, Social Media, Success Measures

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