Recently, the Baltimore Chapter of the AMA surveyed its members on key movements within the marketing industry to see how Baltimore marketers are adjusting to the industry’s evolution. The survey resulted in 128 responses from area marketers and paints an interesting picture.When asked what the biggest challenges Baltimore marketers face in their jobs, responses showed that measurement was leading the pack. However, measurement was broken into a few categories as you can see below.
Biggest Challenges Faced in Jobs
- 54%: Measuring effectiveness of marketing/market research
- 37%: Social media ROI
- 30%: Emerging technologies
This post was written as a guest poster on the AMA Baltimore blog. Click here to see the full post.
About Nichole
Nichole
Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. She uses a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your social media strategy? Contact Nichole
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