Comments on: B2B Marketing| Dynamic Relevant Content will Lead the Way to Web 3.0

By: Matthew Quinlan

Matthew Quinlan — Tue, 02 Jun 2009 17:09:43 +0000

This is definitely the holy grail of personalization. I remember the promises made on this topic in the DotCom bubble by companies such as Broadvision.

There were two major problems with those promises:
1. having the discipline to provide all of the metadata with each nugget of content that allows it to be targeted to specific users
2. building the *rules* that dictate which users should see which pieces of content

With the concept of tagging becoming more popular because of blogging & tag-clouds these problems can now be efficiently addressed. The concept of metadata and tags are no longer a fringe concept and people understand the value inherently now so the resistence is much less.

It will be interesting to see how far people take this concept beyond just recommendation engines a la Amazon.

Matthew Quinlan
VP, Field Operations
LoopFuse, Inc.
http://www.loopfuse.com

By: nkelly0623

nkelly0623 — Thu, 28 May 2009 20:38:07 +0000

Very true Sean. In a B2B world tracking is less disturbing as it feels less personal. In a B2C world it is downright scary! It will be interesting to see how it all pans out. Thanks for the comment!

By: nkelly0623

nkelly0623 — Thu, 28 May 2009 20:35:37 +0000

Thanks Marci!

By: Sean

Sean — Thu, 28 May 2009 20:25:24 +0000

You’ve touched on the conundrum. The ease of publishing has made everyone content producers, which means there’s ALOT more content. To get your message to stick out you need to be pinpoint relevant…which is exactly what you’re talking about. I think we’re just at the beginning of realizing the full power of how personal interactive can get.

Although, you do have to admit, it is a bit creepy how deeply everything you do online can be tracked.

By: Marci

Marci — Thu, 28 May 2009 19:20:32 +0000

Hi Nichole,

Love the article, wanted to pass this supporting metrics article to you that has been on my mind after talking the other day. http://bit.ly/gKAxr

–M

By: nkelly0623

nkelly0623 — Thu, 28 May 2009 13:09:31 +0000

I’m glad you enjoyed the post and thanks for letting us know about your webinar. I definitely plan on attending!

By: Doug Kessler

Doug Kessler — Thu, 28 May 2009 12:43:42 +0000

Excellent post and a nice spin on Web 3.0

With your Content is King point, you (and your readers) might like our upcoming webinar on Content Marketing and Thought Leadership for B2B companies.

Presented by B2B Marketing Magazine and Velocity, the B2B marketing agency specialising in B2B tech companies:

Wednesday 3 June, 2009
3:30pm London time (10:30am EST)