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Disclaimer: This article will be divided into two sections. The first section will be more-a-less ranting about the state of the social media industry and how it affects all of us in business. The second section will be a practical look at why—despite the ranting—you shouldn’t ignore Google+ Pages. So if you don’t have a lot of time, or are sensitive to blunt and cranky ranting, skip to section two.
Why Google+ Pages Should Make You Cranky
It’s no secret that Google is competing with Facebook Pages (if you don’t know what Google Plus Pages even is, read here). Over three months ago they launched Google Plus. Before that, they gave a college go at social media integration with Google Buzz. The former is replacing the latter and the reviews have been mixed. There are strong opinions and features to back the yay’s and nay’s on both sides. It’s like the iPhone vs. Android, or Firefox vs. Chrome. No matter which way you want to slice it, from maps to email, Google wants to be the digitally institutional standard of awesome everywhere.
This frustrates me to no end.
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Do you want to boost your social media efforts? Are you looking for an easy way to measure results that doesn’t cost an arm and a leg? This post will show you how to use
HootSuite and
Google Analytics to give you a robust reporting dashboard that will demonstrate which pieces of your social media strategy are delivering.
In March, HootSuite announced their release of Social Analytics which combines the power of HootSuite’s ow.ly statistics with Google Analytics, Facebook Insights and more. This means that with a HootSuite Pro account users have the ability to use a very powerful Google Analytics integration which will show how social media visitors converted. To take advantage of these new features follow these simple steps.
#1 Add Google Analytics to Your Website
To start you will need to add Google analytics to your website. First, go to the Google Analytics home page and create an account. The next step is to add the tracking code to your website. These instructions (may be helpful. If you have a WordPress website there are several plug ins that can automate this process for you.
- Step A: Create a Google Analytics Account
- Step B: Add the Tracking Code to Your Site
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