Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by Nichole

I’m pleased to announce that Full Frontal ROI is merging with Social Media Explore to form a new digital marketing agency. The new agency will be a division of Social Media Explorer called SME Digital. I am now the president of our new effort to combine forces and Jason Falls will continue as CEO of Social Media Explorer. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

Social Media Explorer Leadership Team

Nichole Kelly, President, Jason Falls, CEO and Aaron Marshall, Chief Product Officer combine forces to launch SME Digital

This partnership has been brewing for a while. Most of you know that I have written for Social Media Explorer for a year and a half. Full Frontal ROI, has been firmly focused on delivering profitable social media strategies that are measured in metrics that matter to brands. Our no-nonsense approach and bottom line focus matched up perfectly with Jason’s “No Bullshit” stance.

Bottom line, SME Digital is stronger than either Social Media Explorer alone, or Full Frontal ROI was, now that we’re combining our efforts. The Full Frontal ROI methodology will continue and will be woven into what SME Digital offers for clients. Our plan is to focus on that bottom line measurement, coupled with smart, strategic approaches to our client’s business and build a digital marketing agency that brands will be proud to call theirs.

Working with Jason has been an amazing experience. He’s a true leader in the social media space that combines his intelligent ideas with a no-nonsense approach. Now that we’ve hit the ground running working on client projects, it has been amazing. We truly have something special here.

For the record, we’ve merged Full Frontal ROI and the consulting arm of Social Media Explorer. I have not been hired by Social Media Explorer. If anything, we’ve added Jason to our team. We’ve had the agency model for Full Frontal ROI fleshed out and focused whereas Jason added consulting to his information and education products when he needed to or the opportunity arose. This merger allows Full Frontal ROI to transition from a boutique social media firm to a full-service digital marketing agency with the combination of resources now available. For Social Media Explorer it provides the opportunity to apply the Full Frontal ROI methodology and framework around the consulting services that were previously offered.

Social Media Explorer now has offices in Louisville and Baltimore with SME Digital headquartered in the latter. We’ll have team members on both the information products side (events, The Conversation Report, our learning community, etc.) and the agency side (SME Digital) in both cities eventually. Our hope is to expand to 10-15 full-time staffers by year’s end, then grow from there.

We’ve got a lot of ideas brewing around social media integration with branded digital entertainment, fan advocacy programs and lead conversion strategies. But for now, if you’re looking for top-teir strategic help with digital and social media marketing, SME DIgital is here to serve. Drop us a line and let’s see how we can help you plan, execute and measure your digital efforts.

We appreciate all of your support and hope you will join us in our excitement for this new collaboration. The Full Frontal ROI site will continue and be the place where we discuss how the Full Frontal ROI methodology can be used for building measurable digital marketing strategies.

Read the release here.

Enhanced by Zemanta

{ 3 comments }

Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

by omarfonseca

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to come around to the fact that consumers are glued to their mobile device. That means your business needs to be there, too.

But, like many, you may be struggling to find time to understand more about mobile marketing. You want to know how it can be used for your business, but haven’t found the right resource, event or website to help you tackle it, right?

I recently attended Social Fresh in Baltimore where an entire day was devoted to mobile marketing. What better way to fill an assignment for Social Media Explorer than to just simply share the expert advice and tips from that day?

The marketing checklist for getting into mobile

Jeanne Hopkins from Hubspot

  1.  Lay the foundation. Review the company’s business, or build your own professional digital footprint. Figure out how many people are actually accessing your site via mobile. What role does mobile play in your company and does it make sense?
  2. Competitor review. Their strengths, their weaknesses. Look carefully and learn.
  3. Set yourself up for success. SMART. Specific measurable actionable realistic and timebound. Give yourself a goal and test in 90 days.
  4. Measure your success. What are you trying to achieve? How can you test it? If you can create regular reports on ROI, it will help you a ton.
  5. GSD, get *stuff* done. Take action now before it’s behind you. Jump in and try something

Read the full article at Social Media Explorer

{ 11 comments }

Infographic Says You Should Pay Attention to Your Facebook Profile Photo

Have you ever sat down and thought about your profile photo on Facebook? Apparently a whole slew of us have. This infographic takes a look at how often consumers update their profile photos on Facebook and it is clear…they do it A LOT! And women are doing it more than men. Is it because we [...]

Read the full article →

Hiring a Social Media Agency? Read this First!

News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about. I know, that’s not much of a news flash for many of us. We’ve been watching as this tremendous growth of social media has created a mass-market of companies selling huge lines of BS to brands [...]

Read the full article →

2011 Trending Topic: Social Media ROI

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness to open the proverbial purse strings loosened, but it came at a price that many marketers were unprepared for … [...]

Optimized with InboundWriter
Read the full article →

How Can Marketers Attract Pre-Teens with Social Media?

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them [...]

Read the full article →

6 Ways to Convert Social Media Traffic Into Leads

Are you getting traffic from social media? Want to convert some of that traffic into leads? This article will share six easy ways to turn lurkers into leads. Some background A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts. It’s important to understand the relationship [...]

Read the full article →

What Role Do You Want Social Media to Play in Politics?

Last Friday Mashable reported that President Barack Obama’s recent #compromise campaign actually cost him over 36,000 followers. Was it an example of how “not” to use social media to move a political agenda or was it a great example of how to spark conversation amongst constituents? I’m sure that’s going to be an open debate [...]

Read the full article →

7 Ways to Develop Customer Tribes for Your Business

Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units. Why Tribes? As [...]

Read the full article →

6 Reasons NOT to Create a Facebook Fan Page

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the actual era of “needing” social media as part of our overall marketing mix.  The statistics [...]

Read the full article →

← Previous Entries